Kit vs Buttondown
Kit costs less at 4 of the 8 list sizes we priced.
At 5,000 subscribers
KitCheaper
$0/mo
Free plan at 5,000 subscribers.
Free planUp to 10,000
Paid newslettersNot published
$29/mo
Basic plan at 5,000 subscribers.
Free planUp to 100
Paid newsletters$9/mo add-on
At every list size
✓ marks the lower monthly price.
| Your newsletter | Kit | Buttondown |
|---|---|---|
| 1,000 subscribers | $0 | $9 |
| 5,000 subscribers | $0 | $29 |
| 10,000 subscribers | $0 | $79 |
| 25,000 subscribers | $199 | $239 |
| 50,000 subscribers | $379 | $319 |
| 100,000 subscribers | $679 | $459 |
| 5,000 subscribers · 250 paying $8/mo | not published | $38 |
| 25,000 subscribers · 1,500 paying $8/mo | not published | $248 |
Free newsletter rows assume no paid subscribers. Paid rows add each platform's fee on paid revenue; card processing fees are excluded.
Which one to pick
Choose Kit if
The most generous free plan (10,000 subscribers), and Creator stays cheaper than most rivals at mid-size lists.
Choose Buttondown if
Cheap, simple and privacy-first; features like paid subscriptions or analytics are $9/month add-ons.
Frequently asked questions
Which is cheaper, Kit or Buttondown?
Kit costs less at 4 of the 8 list sizes we priced.
Does Kit have a free plan?
Yes. The Free plan costs $0: up to 10,000 subscribers.
Does Buttondown have a free plan?
Yes. The Free plan costs $0: first 100 subscribers.